Embedded in the general discourse of Self and Other, xenophobia and racism, the discussion about billboard advertisements should clarify how the discourse of White charity organisations can be the vehicle of discriminating and restricting stereotypes. Following the question of what and who is not shown on the posters, we are investigating the topic of the White self-image of charity organisations. We will discuss their influence on the public perceptions of colonial and current power relations.

Consumers of advertisement in train stations or on the street can tell us what effect the posters have on them and which connotations they are bearing. Interviews with experts on the other hand offer the possibility to understand the complex history of colonialism and racism inherent in the posters.

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